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There's a well-known saying, “A bird in the hand is worth two in the bush,” and it doesn't just apply to quail and wild turkeys. When the “game” you're after is customers, think today's WordMaster!

Today's Lesson
RETENTION   (顧客)維持、(従業員の)定着


  • Customer retention is a measure of how many (external) customers continue to purchase products or services from a particular company. It can also mean the act of keeping customers.

    Employee retention is a measure of how many employees continue to work for the same organization over a particular period of time. It can also mean the act of keeping employees in the organization.
  • customer retention とは、ある特定の会社から商品を購入し続けたり、サービスを受け続けたりする(外部)顧客がどのくらいいるかを示す尺度のことです。顧客を維持すること、という意味でも使うことができます。

    employee retention とは、ある一定期間、同じ企業内で働き続ける従業員がどのくらいいるかを示す尺度のことです。企業に従業員が定着すること、という意味でも使うことができます。


  1. The money we spend trying to increase our market share could be put to better use trying to improve customer retention. It costs much less to keep existing customers than to attract new ones.
  2. In the competitive airline industry, customer retention is critical. That's why many airlines offer incentives to frequent flyers, such as free tickets and upgrades.
  3. Thanks to an exceptional benefits package, our employee retention rate is one of the highest in the industry. More than 90% of our employees stay with the company for at least five years.

英会話レッスンAnd we hope YOU'LL keep coming back too!