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2007.12.05

Hello again!

While yesterday's expression, “PRICE-CONSCIOUS”, described a person, today's expression describes a product. Now with that in mind, please enjoy your Wednesday edition!

Today's Lesson
PRICE SENSITIVE   価格志向型の

Explanation

  • A product is price sensitive if charging more or less for it significantly affects demand for the product.
  • 商品に対して、price sensitive と言うと、請求する価格を上げたり、下げたりすることがその商品に対する需要に大きな影響を及ぼす、つまり、価格志向型の、という意味です。

PRICE SENSITIVE

examples

  1. “Luxuries” such as theater tickets and chocolate are naturally more price sensitive than necessities like medicine and staple foods.
  2. (coffee shop owner)
    With all the competition these days, gourmet coffee drinks tend to be rather price sensitive, so we're having a marketing consultant carefully test the probable impact of a 10% price increase.
  3. The 4 Ps of Marketing indicate the need for careful pricing of any product, and this is especially true for price-sensitive products like consumer electronics.

英会話レッスンSee you tomorrow!