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2007.12.05
Hello again!
While yesterday's expression, “PRICE-CONSCIOUS”, described a person, today's expression describes a product. Now with that in mind, please enjoy your Wednesday edition!
PRICE SENSITIVE 価格志向型の
- A product is price sensitive if charging more or less for it significantly affects demand for the product.
- 商品に対して、price sensitive と言うと、請求する価格を上げたり、下げたりすることがその商品に対する需要に大きな影響を及ぼす、つまり、価格志向型の、という意味です。
- “Luxuries” such as theater tickets and chocolate are naturally more price sensitive than necessities like medicine and staple foods.
- (coffee shop owner)
With all the competition these days, gourmet coffee drinks tend to be rather price sensitive, so we're having a marketing consultant carefully test the probable impact of a 10% price increase. - The 4 Ps of Marketing indicate the need for careful pricing of any product, and this is especially true for price-sensitive products like consumer electronics.
See you tomorrow!