MERCHANDISINGの意味、関連商品販売、キャラクター商品

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@Work
2012.01.18 (Review of 2008.01.09 edition)

If you tie a product to a popular celebrity or movie, half the job of advertising that product is already done for you. And if you're really lucky, maybe you can even get the WordMaster himself under contract!

Today's Lesson
MERCHANDISING   関連商品販売、キャラクター商品

Explanation

  • Merchandising is the selling of products related to a movie, TV show, event, celebrity, professional sports team, etc.

    Such products - for example, an action figure (= toy doll) based on a cartoon character - can be called merchandise or merchandising.
  • merchandising とは、映画、テレビ番組、催し、有名人、プロスポーツチームなどに関連した商品を売ることです。

    例えば、アニメのキャラクターをもとにしたアクションフィギュアなどの商品のことも、merchandise または merchandising と呼びます。

MERCHANDISING

examples

  1. Since its World Series victory, the team's merchandising activities have seen enormous growth.
  2. The film earned more from its merchandising than at the box office. The computer game was especially popular.
  3. I was astonished by the variety of Olympic merchandise being sold at the venues - tote bags, T-shirts, caps, pins, posters, and so much more.
  4. The company has announced a merchandising agreement with Berlitz Animation to create a line of children's clothes featuring characters from the studio's latest movie.

英会話レッスンHey! Don't you wish they'd come out with a WordMaster action figure?