HOME > WordMaster® > INTERCEPT SURVEY | 街頭面接調査
2007.01.31(Review of 2004.09.22 edition)
Here's a survey method for those who prefer the direct approach!
INTERCEPT SURVEY 街頭面接調査
- An intercept survey is a survey conducted by going to stores, airports, street corners, etc. in order to meet people in a target group and ask them questions in person.
- intercept survey は、商店や空港、街頭などに出向いて調査対象である人々に会い、直接質問することによって行われる調査のことです。
- One of the benefits of intercept surveys is that they allow the interviewer to observe people's facial expressions and body language while they respond to questions.
- We conducted an intercept survey among customers entering the store in order to find out how they heard about us and why they came.
- I'd suggest doing an intercept survey. You'll get a higher response rate than with a mail or phone survey.
Have a terrific day!