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2006.06.12(Review of 2004.09.07 edition)

Welcome! to a week during which we'll introduce you to a powerful set of words! We think these words speak eloquently for themselves, so we'll keep today's greeting brief. Enjoy!

Today's Lesson


  • To generate something is to create or produce it.
  • generate は、生み出す、作り出す、という意味です。


  1. The new power plant will generate enough electricity to power 500,000 homes.
  2. In-store promotions generate nearly 60% of our sales.
  3. That new TV commercial has certainly generated a lot of interest in their airline.
  4. I've hired a marketing consultant to come up with some suggestions for how we can generate new business.

英会話レッスンCan you generate a few examples for yourself? Why not give it a try!